Nothing is as hard as to bring to attention something ordinary. At the same time, nothing is as radical as something ordinary not being there anymore one day. However, scaring people with dark prophecies does not convince them, does not put them to action, but in turn causes a passive resignation. To put the water problem on the agenda and to keep it there, we wish to keep away from abstract, moralistic, or political warnings for the future. To show the significance of water to a person, a group or a community, we just show it.
It's that simple.
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‘Tales of Water: A Child's View’ is a multimedia project (photographs, film, TV, print, education, internet) by the Foundation Tales of Water. The Foundation takes up actual water issues by having children from all over the world tell their stories and experiences with water.
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Water is often considered with a negative connotation (floods, tsunamis, draught, pollution). Although there are many water-related problems worldwide, water remains a positive factor in many people's lives as well; people all over the world depend on water for different reasons (e.g. drinking water, food, work, entertainment).
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A: Youth
B: Businesses and government authorities
C: The public
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The project will create several products on different media, with specific approaches, aimed to make optimal use of the possibilities of each medium to reach the target audiences in a fun and efficient way.
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Here you will find a detailed work plan for the different projects.
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All mentioned parties in this proposal have a long history of working together. Each party will be responsible for its own activity. Leading party is Netwerk. All other parties will report to Netwerk.
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